So, what is an unboxing experience? Simply, it is the opportunity to create a memorable and shareable experience for a recipient opening a package. It's a chance to delight your recipient with hand-selected materials and a carefully presented item.
There are several components that go into the unboxing experience.
The first opportunity to surprise someone is in the outer packaging. The box or shipper could potentially come in a variety of colors and weights to provide something unique and higher end for your recipient.
The filler that keeps the item in place inside the box is the next consideration. At GiftHopper, we use a variety of colors of crinkle paper depending on the desired color scheme. This is a fantastic opportunity to reinforce your branding through color association.
Branded or custom stickers are another way to add pizzazz to your packaging. For our business and premium members, branded stickers are included in your membership.
A custom message to your recipient helps make the unboxing experience unique to the individual. For the icing on the cake, consider ordering a handwritten message to your recipient.
You could add your business card or other printed informational/promotional content to your package to provide a value-add to your recipient.
When all of the above elements come together, the experience is powerful.