News

Your Customer’s Journey: Leveraging Touchpoints Along the Way (to Increase Sales, Retention, and Referrals)

Your Customer’s Journey: Leveraging Touchpoints Along the Way (to Increase Sales, Retention, and Referrals)

What is a customer journey? Think of the “customer journey” as the full range of experiences your customer or client has with your company—from the first time they learn about you to the point of purchase and beyond. The customer journey may never end if you retain your customers for repeat business. What are customer touchpoints? Touchpoints are the different interactions between your business and your client throughout each client’s customer journey. Many touchpoints in the customer journey may occur well before a sale is completed. For example, customers may see social media posts, blog posts, or other marketing efforts....

Read more →


Is Your Marketing Relationship-Based or Transaction-Based?

Is Your Marketing Relationship-Based or Transaction-Based?

Learn the difference between relationship-based marketing and transaction-based marketing in today's blog post!

Read more →


What is Account-Based Marketing?

What is Account-Based Marketing?

Account-based marketing (ABM) involves a highly-tailored approach to growing your business. ABM combines sales and marketing efforts to specifically target certain high-value client accounts. The objective is to create a unique and personalized experience for potential customers. With ABM, less is more. As noted on the Hubspot blog: “The saying ‘quality over quantity’ applies to account-based marketing. The process requires you to invest significant time and resources in engaging and delighting a group of carefully-chosen, high-value accounts, versus trying to quickly close deals with less-qualified leads who may not be the best fit for your company in the long run.” (Emphasis added). Ultimately, ABM is all about treating an...

Read more →


The Power of a Handwritten Note

The Power of a Handwritten Note

Check out this graphic to understand some ways a handwritten note can have an impact.

Read more →


The Business Case for Practicing Gratitude Part II: Business Benefits

Last newsletter, we talked about how to begin practicing gratitude. Like any practice, the key to success is consistency. To develop this consistency,  regularly sharing your gratitude with others—and taking action based on your gratitude—can take you to the next level. Today we focus on why it makes good business sense to act on your gratitude. Let’s start with your goals: You have loyal clients and customers, and you want them to remain committed to your brand. You have referral sources that have helped you build your business, and you want them to continue to do so. You have a...

Read more →